Meet Lance Moodley.

Account Executive · Health/RCM & Professional Services

If you run a healthcare organization or a professional services firm, you’re likely leaving money on the table. In healthcare, that means claims denied for avoidable reasons, slow eligibility checks, and accounts receivable aging while your billing team works resubmissions by hand. In professional services, it means time lost to client intake, invoicing, and admin that never gets billed. Robi® catches those gaps and takes the manual work off your team so you get paid faster.

Lance has spent his career helping business owners and corporate leaders make sense of complex financial and security solutions. He explains things simply, respects your time, and stays involved well after the first conversation. He’ll show you where Robi® can save you time and money, and make sure every minute of your call is well spent.

Tell Lance what you’re working on and you’ll hear back within one business day.

Email [email protected]

Phone 470.735.0722

Hours Monday – Friday · 9am – 5pm

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Why most change efforts stall

Roughly 70% of business transformations fail — and it's almost never the strategy.

It's that the doing never happens, or it happens disconnected from the plan. You can get strategy — the best of it from top firms, sharp tactical strategy from agencies — and you can get execution.

What you can't get is both, fused, owning the outcome end to end. Top firms hand you an elite strategy, then leave. Agencies execute, but in one channel. Tools give you capability with no judgment. Nobody owns the whole thing. That's the gap Robi® closes — insights, strategy and execution, from one firm, in the same breath.

Traditional consulting sells advice. We sell outcomes.

You still get the advice — ask Robi® anything. We just don't stop there.

Who we are

A consultant that sees your whole business — not one department.

A marketing company optimizes marketing — and maybe touches sales. It never looks at your people and culture, your operations, or your finances, because that was never its job. So you end up with a stack of specialists, each tuned to their own corner, and no one accountable for how the business actually runs.

Robi® is a consultant, not a channel. He reads every function at once — demand and people, operations and finance, sales and service — and sees how a weakness in one shows up as a symptom in another: a cash-flow problem that looks like a marketing problem; a retention problem that's really an operations problem. That whole-business view is the job of a firm.

How Robi® works

One engine, four moves — and every turn gets sharper.

Insights

Robi® examines

Outside market intel and your own system data, fused into one honest picture of your business. Measured, never guessed.

Strategy

Robi® explains it

Your numbers and your path, in plain English — a grounded briefing with its sources on the page. For many owners, the first time the business is truly clear.

Execution

The workforce executes

~80% of the work — built, drafted, run and reconciled — then paused. One authorization from you takes it live.

Measurement

Measures & refines

The number that actually moves the business — then it writes the next recommendation back onto the brief.

The result becomes the next, sharper insight — it compounds, every cycle

80% / 20%

Robi® builds, drafts, runs & reconciles · you make the executive call.

The Take Action gate

No dollar spent, no message sent, no payment made — until you authorize it. Robi® proposes, you decide, the work executes. Your people are elevated, never replaced.

People & Culture

Drafts job posts, helps screen & onboard, keeps culture and leadership-learning moving.

Sales & Marketing

Builds & runs the campaigns and the whole funnel — landing page, form, CRM, nurture.

Operations

Automates the repetitive process work and the scheduling that eats the day — even multi-location.

Finance & Accounting

Reconciles the books, chases receivables, pays bills, keeps your cash & runway current.

Customer Experience

Answers calls and messages in your own voice, handles support, follows up on reviews.

Technology & Digital

Connects your systems and builds the websites and pages that carry all of it.

Insights & Strategy is Robi® — the consultant. These six departments are the workforce he directs. Marketing is just the part people see first.

What that looks like in practice

A full firm — delivered as software.

150K

Records cleared in minutes — 8 months of billing backlog eliminated.

93%

Accuracy on first-pass financial reconciliation.

480hrs

Team hours saved per quarter on sales & routing.

70%

Low-value meetings eliminated — so closers close.

Measured in live, paid client engagements.